AdWords is an online Google advertising service that displays an advertiser’s content based on keywords and cookies. Income is made for Google Ads and the advertiser based on “clicks”.
Advertisement – Magazines, Newspapers, etc... (Print)
Physical media such as newspapers and magazines are used to promote a business or products to gain customers and/or business.
Advertisement: Pay-per-click (PPC) (Online)
Pay-per-click is an online advertising method used to boost website traffic. When the ad is clicked, the ad publisher receives revenue.
Advertisement: Radio (Audio)
Audio advertising – radio or television – is used to promote a business or product to gain customers and/or business.
Flying object that takes photos or videos of practically anything, anywhere. It is usually opperated by a remote.
Social media platforms such as Facebook, Twitter, and Instagram recognize the relationship of an individuals or businesses social media account/s, and highlights the feed with what the person "likes" and interacts with. Also, certain advertisments will be displayed on one's social media bases on searches.
Alt tags, simply put, are words or text that describes an image for clearer understanding for a customer.
The result of stats and data. This is useful if a business is trying to understand what works and what doesn't.
The collection of a businesses marketing materials from the logo, fonts, and colors.
Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Business Listings - Offline
Listing business information such as name and address in certain areas like print or audio media.
Business Listings - Online
Listing business information such as name and address on Google, and other search engines/websites.
A slogan or phrase that describes a businesses ideas, and even goals.
Ideas or beliefs that a business works towards and firmly believes in. The philosophy is essentially the skeleton of the business.
A business's set of goals and plans that help reach an obtainable goal or mission.
A mental image of how a business sees themselves now and in the future. A vision helps a business stay on track while staying motivated.
Essentially a type of computer programming that builds and designs things to operate properly, such as a website.
Commercial Photography (Headshots, Products, Building, Offices, etc.)
Photos taken, usually by a professional photogpraher, that caaptures images of owners, employees, products, buildings - basically things that make up the business.
Usually an internal computer problem that can be identified and resolved by a professional.
Computer services could vary from data processing, software development, and consulting.
Usually involving a business, a professional provides advice and ideas for the businesses focus and success.
Content Creation & Writing
Information, usually photos and words, added to a piece of digal or print media.
Content Proofing - Media & Web
Editing words and photos prior to publishing content.
Words (content) that will be used usually on a website that promotes a business, service, or a product.
An idea that relates to something - to help understand whatever "it" is better.
A distinct part of a population or general area.
Digital Files - .eps
Meaning encapsulated Poscript Vector. An .eps file is a graphic file that used in Adobe Illustrator.
Digital Files - .gif
A .gif file, better known as graphic interchange format, means an image is usually animated.
Digital Files - .jpg
A .jpg file, better known as Joint Photographic Experts Group, is a compressed image format for digital images.
Digital Files - .pdf
A .pdf, better known as Portable Document Format, is widely used file that displays text and images.
Digital Files - .png
A .png file, better known as Portable Network Graphics, is a compressed image format that is great for images that will be posted online.
Marketing a certain business or product to push more sales, awareness, or customers.
These elements help make a website interactive and animated.
When businesses sell products or services online.
A professional graphic designer will use his/her skills to develop and create ideas for things like advertisements, media content, and visual marketing pieces.
A business that offers services to run a website.
Hypertext Markup Language - a common coding language for producing a website.
Simply put, images used for marketing or on a website that grab a consumers attention in a positive way.
This is a tool used to “browse” the Internet. For example: Chrome (my browser of choice) is used to peruse (browse) the Internet. The other current popular web browsers include: Internet Explorer (PC only), Safari (Mac only), Flock, Opera and Firefox.
Internet Browser - Bing
Bing is Microsoft’s attempt to challenge Google in the area of search, but despite their efforts they still did not manage to convince users that their search engine can produce better results than Google.
Internet Browser - Google Chrome
This web browser is developed by Google and its beta version was first released on September 2, 2008 for Microsoft Windows. Today, chrome is known to be one of the most popular web browser with its global share of more than 50%.
Internet Browser - Internet Explorer
Internet Explorer (IE) is a product from software giant Microsoft. This is the most commonly used browser in the universe. This was introduced in 1995 along with Windows 95 launch and it has passed Netscape popularity in 1998.
Internet Browser - Mozilla Firefox
Firefox is a new browser derived from Mozilla. It was released in 2004 and has grown to be the second most popular browser on the Internet.
Internet Browser - Safari
Safari is a web browser developed by Apple Inc. and included in Mac OS X. It was first released as a public beta in January 2003. Safari has very good support for latest technologies like XHTML, CSS2 etc.
Local businesses appear as a result of searching in a specific geographic location.
A logo makes you stand out from the competition, it identifies key information about your business, and it builds brand recognition. The elements of a logo are its typography, imagery, color, context and its static or dynamic elements.
Offering email blasts via email, and EDDM (every door direct mail) through the USPS to reach new consumers, and to keep current customers informed.
An important must to any business. Maintenance is required to make sure a website is up to date with content to retain consumers and grow new customers.
A long term plan with a professional who can help create, manage, maintain, and grow a website.
Promoting a business with a goal to grow customers and gain recognition/awareness.
Marketing - Digital / Social Media
Operating different social media platforms such as Instagram, Facebook, and Twitter. The content is usually shareable to followers and is used to promote the business and its products.
Marketing - Direct
Direct marketing refers to the selling of products/services via online or telephone rather than a physical retailer.
Marketing - Email / Campaign
An email to current or potential customers that publicizes a product or service to gain growth.
An outline of a business's marketing goals and plans. The plan usually has an end goal due to marketing plan efforts.
Media - Broadcast
A broadcast that could be either online, on the radio, or television - usually sharing recent news to keep people up to date.
Content descriptions, in code, that communicate with search engines to describe the content of a website.
A website that is easily navigated on a mobile device - such as a smart phone.
Updates - statuses or posts, made on a personal social media page, usually by the "friends" or "followers" of a page.
Printing - Marketing
Marketing materials such as business cards, brochures, flyers, and other business promotors.
Printing - Print Collateral
Marketing materials that are left with a potential consumer or new customer to promote a product or business.
Printing - Promotional Items
Business "gear" complete with a businesses logo. This gear is usually left in a designated area - an office, a job fair, an event - to promote a business.
Printing - Signage
Signs, not limited to, addressing a businesses location with a sign that can clearly be seen from a road or sidewalk, or signage inside the place of business promoting items or products.
Displaying a certain product or service that will be seen in person or online in order to drive sales of that particular product.
An expert or someone well-versed in a certain program.
The process of creating a set of detailed instructions to allow a computer complete a certain task.
Continuing the growth and success of a business with proper marketing goals and plans.
A business's income.
Reviews - Online
A consumer's written opinion and overall experience with a business. Online reviews are usually positive or negative.
This tool is used to search for information on the Internet. It resides within a Browser. There are three leading search engines − Google, Bing, and Yahoo but there are several other engines available.
Search Engine - Google
No need for further introductions. The search engine giant holds the first place in search with a stunning difference of 66% from second in place Bing. According to the latest netmarketshare report (January 2018) 74.52% of searches were powered by Google and only 7.98% by Bing. Google is also dominating the mobile/tablet search engine market share with 93%!
Search Engine - Yahoo
Since October 2011 Yahoo search is powered by Bing. Yahoo is still the most popular email provider.
Search Engine Optimization (SEO)
Growing website traffic through search engine results - this is usually done in an organic way.
These boosters usually help grow traffic to a website by being listed on several search engines and online directories.
Apps and websites, such as Facebook, Instagram, Twitter, and Snapchat (to name a few) that allow its users to build, interact, and share news and content with fellow users.
Sharing news or content directly from a website on a social media platform.
A plan or set of ideas that help reach an end goal.
A set of words that help describe something in a creative and catchy way.
A specific group of people a business targets> This group is usually interested or in need of a business's products or services.
The act of styling words in a creative way with a goal to gain positive attention.
Making video films in an attractive, creative way to highlight and event or business.
Creating websites with tasks not limited to website content, graphic design, and layout.
A business that offers services and technologies to operate a website.
Determinging the number of people who visit a website.
A website based email option like gmail, hotmail, yahoo!, and AOL.