My Items

I'm a title. ​Click here to edit me.

The ultimate guide to effective B2B website design

There's one thing that needs to be set straight from the very beginning - if you are after effective B2B website design, you need to stir clear of almost everything you know about B2C consumers. There is a rather sensible reason for this: B2B leads do not actually tend to dive into impulse buying. B2B websites need to be able to offer more than just a platform for customers stumbling into a product they like and making purchases via shopping carts. And even though B2B deals with special kinds of customers - the ones who will most likely ask to talk to an actual salesperson - you do indeed need to make every effort to create the website worthy of your business. A sales-ready website that has excellent design will create more engagement from your visitors - the benefits whereof are well-known already. Effective B2B website design means more customer engagement Regardless of the type of product or services you are offering (SaaS being an excellent example of B2B), you want your website design to be able to accomplish three main goals: Attract visitors Engage them using high-quality design&content Turn website visitors into prospective clients The best way to allow your B2B website to be as effective as possible is by giving its visitors the chance to remain interested. This is the most functional way of witnessing a notable spike in your B2B conversions. Remember - you can't just point to a website you like and ask for the same one. Your brand is specific and should attract its own specific target audience. Do look at the most successful website in your industry for inspiration, however - try to build brand awareness of your own. You can be sure the businesses you are targeting will find a way to appreciate every effort you make towards creating the perfect B2B website design. Traits of an effective website design So, without further ado, let us take a look at the most vital traits of a B2B website design that will have the most beneficial impact on your business. 1. Starting from the top - your website absolutely must load quickly Your prospective clients can be pushed further away from your website with each second of delay - straight into the open arms of your competition. The best way to avoid this dreadful scenario is to improve the load time of your site. Once you do this, you will lower your bounce rate. Consequently, your website will start to rank higher on Google. It's a winning streak - as you can clearly see. 2. Simple, easy to figure out user interface can make all the difference This one is common to all website visitors out there: they enjoy simplicity. You might think that visual complexity will give your B2B website a more sophisticated tone and a notion of higher quality - but you would most certainly be mistaken. There are numerous studies to support the claim that a simple interface is a road you want to take here. Go for a simple, straightforward website design. 3. Pay special attention to your website's content Do not underestimate the power of your website's content (and by all means, do not forget about the significance of SEO). What are the features of high-quality B2B content? Try to go along the lines of providing your desired audience with grounds to dive headfirst into your website. Giving relevant content to the sort of audience you actually want to attract will prevent unqualified leads. Effective B2B website design is more than just what meets the eye. 4. Give your audience clarity - it will do wonders Here's the part of the design that has everything to do with the actual design itself. Give your website a chance to pop in all the right parts. Make all the links and menus noticeable - but try not to overdo it. User experience is an important feature to focus on for B2B companies. Hence, make a user-friendly, easily approachable search function on your website. This might sound simple enough, but a website design that meets high standards often requires the assistance of experienced professionals. 5. Consider using chatbots It is definitely not what you would call a necessity, but personalization of user experience can go a long way when it comes to engaging your visitors. So consider using technologies such as chatbots. B2B companies have received positive results from implementing features such as these to provide some assistance to their visitors and enable them some extra guidance. 6. Whether your offer includes products or services, make sure other businesses understand that instantly This one speaks for itself. Your B2B website design needs to speak - and it needs to speak in plain, precise, and straightforward language. The two letters you should make sure are always there to lead your way towards a successfully designed B2B website - UX. User Experience is the thing you should definitely focus on the most.
Don't let your business starve. Let it grow and develop by allowing your clients to experience what you offer the right way. All it takes is one single second No more, no less. A second is all the time it takes for people to form an initial opinion about a person... or a website. How can you make this into your own advantage? Make the most important facts about your business and what you have to offer to other companies visible right away. Make sure your website visitors know who you are, what your business can provide them with – and, most importantly: how their own business will benefit from yours. Your website design should direct its visitors towards the actions they ought to be making in order to use your business the best way. Look at your website - does it provide the right answers and information? Before the final version of your website's design has been completed, take your time and do a detailed dissection of every element. Go through the visual aspect - is the design simple, yet effective and contemporary? Is there a clear CTA form? Are all the menus and contact forms noticeable? Have you spent enough time and resources to create a well-thought-out SEO strategy for your B2B website? Give your content another look. A word to the wise: proofreading every single part of the content can go a long way. Test your website's performance thoroughly. Time is money - and even one second can make all the difference when it comes to the loading time of your site. Effective B2B website design needs to tell the story of your brand Place yourself in the shoes of someone who owns a business, wants their business to benefit from yours - but knows absolutely nothing about your brand and the products or services you are offering. Can that person understand what your brand represents just by looking at your homepage? If the answer is yes, then congratulations - you're practically halfway through completing an effective B2B website design. Just make sure you make the perfect balance of load speed, high-quality design, UX, copywriting, and SEO. The final result should be a website that is truly able to represent your business in the best possible light.

Help, I can't access my Office 365 Email!

Let's say your computer crashed and now you have a new one that has all new programs and you can't recall how to access your email. Or, someone set it up for you a long time ago and now you have to start all over but no longer work with the person who set it up. Accessing Office 365 (Microsoft Email) is a bit different than say, GMail Suite but you can still find results pretty quickly. We're here to help as well! Please view our suggestions and if you still have trouble, just give us a call at 517-320-2543. How to access your Office 365 Email First things first, rest easy knowing that while you are dealing with figuring out how to access your email, there is quick and easy way to access it regardless if your programs are not installed anymore. Just follow option #1 below. Option #1 Access your email from any web browser, anytime, without the need for 3rd party email software. This is called, OWA (Online Web Access). If you have purchased your email from GoDaddy visit this link: https://sso.godaddy.com/?realm=pass&app=o365 and enter your login and password. If you have purchased your email directly from Microsoft, visit this link: https://login.microsoftonline.com/and enter your login and password. If you do not remember your email password, you will need to hit "forgot password" while on the OWA version NOT Outlook and go through that process to reset your password. If you have trouble with the "forget password" feature, you will have to then go into either your GoDaddy or Microsoft account and reset it manually or get with the company who's providing you the email. That said, try the first step first. Option #2 Access your email from Outlook–follow these instructions. Outlook Setup Instructions Open Outlook. (Don't have the app? Download it at the Microsoft site.) Select File then + Add Account. Enter your Office 365 email address and select Connect. Enter your Office 365 email password and select Sign In. You might be asked to choose if you want to use this account everywhere on your device. Note: You may need to specify your account type as Work or School or Personal. Select Work or School to continue. Once Outlook shows that the email address was added correctly, select Done. If you have issues with downloading Outlook, you need seek help from a technician or we can help, give us a call at 517-320-2543. We may need to remote into your computer and set it up for you, or if you are in the Hillsdale County Michigan area, we can come out to see you. Good luck! - HWD Team

User Experience

What is User Experience? Users have an undeniable role in understanding your website from search engines. Unfortunately, the user experience is dependent on many factors and its evaluation is very complex. Here at Hillsdale Web Design, we create websites that focus on a user's experience. Developing a site from a user experience point of view is a very difficult challenge. Many professionals don’t even think about user experience and if they do, they may struggle at it. Some designers may even avoid dealing with this issue. We make sure to pay attention to the following key user experience elements: If you invest in Advertisement Management Services with us, we optimize your site to make sure the presence of the user and CTR (Click-through Rate) are high and the bounce rate on the opposite side is low. As far as website setup goes, there are two key elements that help with user experience: Site Structure: Search engines will monitor your website, but they need to be able to monitor it well. Users should be able to easily find the pages they want. Your website will include as many–or as little–pages as you need, and the site structure will be laid out and approved prior. UX Design: Your Multimedia and Web Designer will use their skills in graphic, web, and UX design. As a professional web design company, we keep in mind how we want your viewers to behave on your website. We believe in branding and good design. Our designers create custom, powerful websites where quality is the main focus.

Website inbox messages appear in my account, but not in my email inbox.

Make sure that: · The messages are not in your Spam/Junk/Bulk Folder. · Your email address is receiving regular emails. · You whitelisted the email address that is coming in as a “no-reply” from your website. Whitelist an email address in Gmail/GSuite 1. Log in to your Gmail at gmail.com. 2. Click the gear icon in the top-right and select Settings. 3. Click the Filters and Blocked Addresses tab. 4. Click Create a New Filter. 5. In the pop-up window, enter the email address you want whitelisted in the From field. 6. NOTE: If you want a whole domain whitelisted, you can just enter the domain (ie, "@example.com"). 7. Click Create filter. 8. Check "Never send it to Spam". 9. Click Create filter. -- If you have any further questions about emails, just let me know! Schedule a Consult

Whitelist an email address in Gmail/GSuite

1. Log in to your Gmail at gmail.com. 2. Click the gear icon in the top-right and select Settings. 3. Click the Filters and Blocked Addresses tab. 4. Click Create a New Filter. 5. In the pop-up window, enter the email address you want whitelisted in the From field. 6. NOTE: If you want a whole domain whitelisted, you can just enter the domain (ie, "@example.com"). 7. Click Create filter. 8. Check "Never send it to Spam". 9. Click Create filter. -- If you have any further questions about emails, just let me know! Schedule a Consult

How to find FREE and high quality images!

Are you in need of images for your blog post or website but aren’t really sure how to find images for them? Here are ways to find images online that are FREE to use and in good quality! Number 1 Go to any search engine you want. We will use Google for example here (they are generally all the same in functionality). > https://www.google.com/ Number 2 Type in a descriptor for the image you want, such as "knee brace". Number 3 When the information generates, select "Images" from the tabs at the top. Number 4 Then, change the setting of use to “Labeled for Reuse”. Number 5 Be sure to change the settings for the "Size" as well to at least medium, preferably large. Do not use a small image. Now you will have images to choose from! Number 6 Select the image you want, and a secondary image view will appear. Number 7 Right click it and tell it to “Save Image As” and save it to a location on our computer where you can remember where it is. And there you go! You have the image you want. Another option is to use a free image archive website such as Pixabay. > https://pixabay.com/ Number 1 Type in a descriptor for the image you want, just be sure the type you are choosing is a photo. You can also download videos, vector graphics, and illustrations! When we tried “knee brace”, it came up that they have 0 options for you to choose from. This happens! What you can do from there is type in an alternative descriptor or use a different image all together that will help show off hat you are trying to sell or promote that is not a knee brace. Again, you can always use what you find on search engines. The other thing you can do is to go to a paid site such as https://www.shutterstock.com/ where they will defiantly have a knee brace for you to use but you will have to purchase it. To continue to help you see how Pixabay works, we have chosen an alternative descriptor, “hurt knee”. Pixabay only offers you high quality, free images so all you have to do is find the image you want after the search results generate. Be careful not to accidentally pick an image that is from Shutterstock because it will take you to the Shutterstock website where they require you purchase images. Shutterstock advertises a lot on Pixabay and they strategically place theirs ads in places where Pixabay users can think they are clicking on a free image in Pixabay but are not. Number 2 Once you find an image you like, click on it! Number 3 It will take you to a new area where you can click the green button, “Free Download”. Again, be careful because a lot of times there are ads hiding right next to that button and if you click something that is not the free download for that particular image, you can get lost again. Number 4 When you click the correct button, a drop-down menu will appear, and you can chose which size of an image you’d like o download. We usually choose 1920x1357 to be safe. If you are worried about your computer’s hard drive filling up, you may want to choose a smaller image. Number 5 Then, click the download again! The image will go to wherever you have told your computer to accept downloads. Most of the time Pixabay will ask you do login or complete a task in order to download fully. You can set up an account for free, we recommend doing that!

They will ask that you “show some love” to the Photographer who took the image. Be sure to do that! If you can mention them as being the Photographer whenever you use that image, do so. If you can donate money, do it! And there you go again. You have the image you want now from Pixabay! Lastly, if you are not finding what you need on search engines or on Pixabay, you will alternative need to purchase an image. We like Shutterstock. > https://www.shutterstock.com/ The way you search is pretty much the same as how you search on Pixabay, but you will need to enter in a credit card and set up an account. If you have any questions about this article, please feel free to reach out to us! Schedule a Consult Author: HWD Team Members Custom websites are created and managed to fit your needs, not ours! Designed and built with you in mind, your new website will have everything you need to connect with your customers and run your business efficiently.

How to choose the right domain for your website.

What are your top choices for a domain name? __________________________, ________________________, ________________________. Think about how you want the domain to appear on printed materials... if it's long, you will have a hard time showing it, especially on business cards. You may consider having a domain that is the exact same or similar to your existing social media site(s). If you've already set your business's Facebook URL and you realize now that your Facebook URL is long, you may want to consider changing your Facebook URL. Simply go to your Facebook page About section and scroll down to Page Info (left menu). Click on Username and you'll be able to change your handle and, ultimately, your page URL too. Once you click the edit button, you will be able to change the username, which also changes the page URL. Changing a domain is not as simple. If you need a domain change or a new domain or an additional domain, they cost separate and will need to be purchased for at least one year. -- If you have any questions about website domains and emails, just let me know! Schedule a Consult Author: A. Honey Looking for my next opportunity to make an impact.
The digital way. I get to be creative and express myself through imagery every time I work with a client.  Whether it’s through photography, web design, or graphic design, each day is new and exciting.  I love learning new techniques–I never want to fall behind the times. I have a drive to succeed and always strive for the best.  With an eye for detail, I’ll be thorough with your projects, and provide you and your clients top notch customer service! More by A. Honey: Social Media URLs vs. Social Media Titles–How to choose the right one! How to Secure Your Facebook Account!

Social Media URLs vs. Social Media Titles–How to choose the right one!

Let’s pretend your name is Jane Doe and you are running for State Representative and let’s start with setting up your Facebook Business Page (FB). There is the actual name of your FB, and let's say you really want it to be “Jane Doe for State Representative”. No problem! Then, there is also a URL/@ that is at the top of the browser and this is the link to your actual FB. If you want the name of your FB to be the same as your URL, then in this case, you would expect your URL to be this: www.facebook/com/JaneDowforStateRepresentative/. It will also show up under your name as @JaneDoeforStateRepresentative. So, the name of Facebook vs. the actual URL are two different things. Ideally, URLs are best when they are short. They are also best used when they match from one social Media site to another (Facebook to Twitter to Instagram). FB names and URL are free! For instance; if your FB URL is in fact @JaneDoeforStateRepresentative, then if you are wanting to set up a Twitter account, it’s ideal for it to also be @JaneDoeforStateRepresentative. ESPECIALLY if it’s so long because when you market it, you are definitely not going to want to list that twice. There is nothing wrong with your Facebook name being “Jane Doe for State Representative” while your URL is something like @VoteJaneDow, however. In fact, it would be better just because the later was so long. It’s a game of what’s available here and what’s available ether, vs. what is easy for people to type out or search, etc. It’s good to know now if you are going to use a personal email or professional as that determine what kind of social media URL you need as well. You will need an email, either personal or business (learn the pros and cons of a personal vs. business email here). I would not advise to getting a personal email that is janedoeforstaterepresentative@gmail.com/yahoo.com, etc. for your free email because it is just too long for people to type out. If you decide to do a business email it MUST have the ending the same as the domain. Let’s say you decide janedoeforstaterepresentative.com is defiantly out for the website URL and you would rather use a smaller domain/URL such as votejanedoe.com. In fact, I'd avoid having your website domain be janedoeforstaterepresentative.com because you have to think about your political signs, your business cards, and things you will list this domain on. Anyway, that means your email must end with @votejanedoe.com–like this; office@votejanedoe.com or secretary@votejanedoe.com. If you have any questions about social media names vs. social media URLs/@ or website domains and emails, just let me know! Schedule a Consult Author: A. Honey Looking for my next opportunity to make an impact.
The digital way. I get to be creative and express myself through imagery every time I work with a client.  Whether it’s through photography, web design, or graphic design, each day is new and exciting.  I love learning new techniques–I never want to fall behind the times. I have a drive to succeed and always strive for the best.  With an eye for detail, I’ll be thorough with your projects, and provide you and your clients top notch customer service! More by A. Honey: Don't Be Fooled By Sleazy Marketing Companies Playing On Covid-19 How To Secure Your Facebook Account

Don't be fooled by sleazy marketing companies playing on COVID-19.

I was recently asked by an employee of our City (we will call this person Agent B 😉) to review an email that was forwarded to them by a local business owner (business owner unknown). The business owner wanted Agent B to share this email with other local business owners because they felt it was relevant information for the current state we are all facing with COVID-19. A noble request for sure! Agent B wanted to know if my business offered the same type of services or similar, which is a very legitimate question as I am local and a part of the community and frankly I appreciated being asked and given the opportunity to give my 2-cents! I looked it over and here is what my response was: Dear [Agent B],

In looking this email over, I'm ashamed this company even sent this out to small businesses in the USA. It's a tricky, sales-pitchy way to confuse business owners into buying their services playing on the COVID-19 pandemic. All this is, is a way to show potential clients they can "virtually" communicate with one of their salespeople, not the actual person who knows how to setup a website or how to generate SEO leads, and certainty not the business owner themselves. The other method they talk about here is having people set up a new website right off the bat, no reasoning behind why they may need a website… and, making business owners do it themselves–like they have nothing else better to do?

Frankly, it goes against everything I believe in. It blindly confuses small businesses into thinking one way while leaving them to do all the work themselves all while having them buy things they may not need! It tricks them with cleverly, ‘wordsmithed’ verbiage. At the end of the day, they want businesses to buy a website from them and they are using the method of "We are here for you during this tough time" to gain that lead.

Here at HWD, we offer virtual meetings for anyone all day long if they want! Google Hangout or Zoom–free services. I would NEVER make a client set up their own website and charge them for doing so, SMH. I would never have someone commit to a site until I knew 100% what they needed. Here is the email that was forwarded to me so you can see it for yourself. I added my notes to it and attached it along with my response! There are only two offers here:

"our virtual office"

This is a video showing the reader how to setup a website themselves directly through this company. It is tricking them into becoming a client before they even know if they need to be or not.

"DIY ecommerce"

This is a video showing the reader how to contact this company virtually. It’s preparing them to become a client and using fancy virtual tools to display a more personal approach. Ultimately, they will get pitched to from a salesperson before they even know if what they’ve spent all their time on is worth it.

Well, that's my opinion! Thank you for asking–that was fun going over ;)

If the businessperson who shared this with you would like my assistance in anyway, please let them know I am the owner and the person doing the work!

I am not a salesperson and I will not sell them something they do not need. I am available via phone at 517-320-2543, email at ahoney@hillsdalewebdesign.com, or we can set up a virtual meeting.

Just have them setup a consultation at https://www.hillsdalemarketinggroup.com/book-now and we can set something up!

Take care,
Amanda I get so sick of seeing business play on COVID-19 this way. Honestly if it’s not COVID it’s another… big corporate marketing firms and web design firms have a team of salespeople who excel at this tactic, regardless of the angle. They say "Tip One -Get your products online now." which is misleading because you think you are going to get help understanding how to get your business online but when you get there they are just showing you a video of how to use their platform to get your business online. In this time of need, what business owners need to know are just the facts: "How to get your business online". How to is the key here…What they do is have you literally setup an account right then and there. They say you don't need to add your credit card today, but it very clearly shows their price of a minimum of $99 per month. So, you immediately think, well that’s what it costs, so I must do it! But the reality is; do you even need everting they are offering? If you do, great, but if you don’t who’s there to tell you otherwise? You are relaying on them to be the expert so you immediately think what they are selling is expert services… it may not be! There are so many ways to get your business online and before you agree to something and invest hours of your time setting up your online profile with any said company, you should know what your options are! You should also know who is doing the work… Salespeople are great, some aren’t, but they are people just like you and me working day-to-day, trying to put food on the table. BUT, to be a good salesperson, you have to be able to push the boundaries. Knowing this will save you TONS of money. What you should be receiving is a business consultation from the people who do the work and who can prove to you your results. We are not cookie cutter businesses’; one business’s needs are not the same as another's. It's OK to say, "Hey Mr. customer, did you know that you can use our platform to create a website yourself OR, we can help you along the way? Whether you are a current client or looking to grow your business online, we have what you are looking for!"… something to that effect. But it's NOT OK to lay it out the way they did. They are making readers feel like they are going above and beyond the call of duty with their multiple links written in various forms, despite them all going to the same page online. With their quick to solution remedies of having them sign up immediately. And instead of explaining how they can help; they are having business owners sign up before they know all the facts. Then they say “Tip Two - Get Your Team Together From Home” which again is misleading because you think they are going to show you how to get your employees and teammates together virtually for meetings. But in reality, they are sending you to a video that shows you how THEY meet with you online. It’s just trickery to get you to do what they want. It’s a really good, sleazy salesperson. It's OK to say, "Hey Mr. customer, did you know we have a way to virtually connect during this time so if you are a current client, or looking to grow your business online, know we have the tools in place to connect with you during this time." It’s NOT OK to attempt to get readers to sing up for your services without truly understand what they are sign up for, which again, is what they are doing. In fact, if you look at the subject line it says, “Tips to Stay Open”. Where are the tips?? No tips… just ways to sign up for services. So, the lesson here is; just because they are talking about “Stay Home, Stay Safe” ultimately, it doesn’t mean they have good intensions. And just because they appear to know what they are talking about; it doesn’t mean you have to sign up for anything until you know 100% what you are getting your business into. I hope this helps our local businesses a little to avoid the sale and learn the facts! Amanda

7 Ways to get your business ready for the next generation!

The next wave of consumers is coming–actually they are already here. Is your business ready? Gen Zers (born 1995-2015) are the newest wave of consumers to small businesses. According to Kasana.com this generation, also known as the iGeneration or post-millennials, is the first to grow up on technology as we know it today. The average Gen Zer received their first phone at age 10 and many grew up playing on mobile phones or tablets. So how do small businesses connect to this hyper-connected generation? They range from ages 4-24 as of 2020! First of all lets understand something about this generation... Gen Z is made up of 86 million people, they represent about 40 percent of consumers and contribute to about $44 billion to the U.S. economy. 7 WAYS YOU CAN GET YOUR BUSINESS READY FOR THE NEXT GENERATION! #1 Mobile Friendly Devices On average this generation spends more than four hours on their phones daily and according to businessofapps.com 78 percent of them consider their mobile device the most important device to go online compared to 74 percent of millennials (born 1980-1994). This shows the importance of mobile-friendly websites for small businesses. If your website isn't mobile friendly, please contact us immediately! #2 Keep Messages to The Point However it is important to get to the point. According to VisionCritial, the average Gen Zer will pay attention to content for a span of eight seconds–four seconds less than millennials. #3 Types of Products Gen Z consumers are more fiscally conservative than millennials having witnessed the financial struggles of their Gen X parents (born 1965-1979). They use debit cards as their main payment method. They also look for aesthetically pleasing products when they shop. Are you interested in hiring a professional commercial photography who can take high quality and aesthetically pleasing photos of your products? Look to our partners Hillsdale Marketing Group and read about their photography services here. #4 High Quality Products The Institute of Business Management states that 66 percent of this new generation say the high quality of a product matters most when making a purchase. Improve your customer retention, build brand trust and boost your ROI by focusing on your product quality. Over half of Gen Zers view quality as a price point. Regardless of the various viewpoints from Gen Zes, product quality is a competitive marker for brands that affects purchasing decisions and profitability. Note: Source found at the bottom of this page. #5 Rewards Programs About 65 percent see the value in coupons and rewards programs. It is important to get customers in the door of your business, but how do you get them to keep coming back? Of course, your superior products and amazing service, but sometimes customers need more than that – but what? #6 Video Marketing Also consider utilizing video marketing–especially for mobile devices as this is a highly effective way to reach Gen Z. Remember how we said Gen Zers have about an 8 second attention span? Think about Instagram vs. Facebook. You can't upload a video longer than :30 seconds on Instagram but Facebook prefers your videos to be 3 mins. or longer. When you are creating your Mini-Marketing Videos, think about the first 8 seconds. If you were a Gen Z consumer, would you still be looking at the video you are creating after 8 seconds? Are you interested in hiring a professional agency who can create your Mini-Marketing Videos for you? Look to our partners Hillsdale Marketing Group and read about their video services here. #7 Social Media The majority of Gen Z is on Instagram, so while all media platforms are important to capture a wide demographic, having a presence on Instagram will increase a small business’s chance of reaching this growing consumer base. Instagram can be difficult for all generations to learn if you aren't 1) computer savvy and 2) "into" social media. Instagram is more complex to use both on the platform side of things and for understanding how a business uses it for marketing. Are you looking to hire a professional agency who can manage your social media platforms and marketing? Well, look again to our partners Hillsdale Marketing Group and read about their social media services here. -- In conclusion, every day more and more Gen Zers are becoming customers. Make sure your small business is ready for this consumer group with very specific needs. If you have any questions about this article or anything in it, please feel free to reach out to me! Schedule a Consult Author: Sarah Gray Sarah Gray is a Content Strategist who has had the opportunity to pursue her passion for journalism and public relations for almost 20 years. She loves learning more about this community which she has lived since 2013 and helping its businesses and community members grow and succeed through the written word...View full profile › More by Sarah: Keeping you secure on Facebook Email Marketing–What you need to know! Set Goals to Succeed in 2020 Sources: https://www.businessofapps.com/, https://www.business.com/articles/5-reasons-why-product-quality-matters/, https://kasana.com/, https://www.visioncritical.com/, https://www.hillsdalemarketinggroup.com/

What to expect when you ask a web designer for a quote.

https://www.hillsdalemarketinggroup.com/post/online-terminology-101 When you ask a web designer or company to provide you a quote they are going to ask you a TON of questions. There are so many variables that come into play when it comes to building and managing a website.  But one thing is for sure, a new custom website should be one-of-a-kind! LET'S BREAK THINGS DOWN Setup Does your website need completely re-designed or setup or can your site be migrated? Or, do you need a custom coded website or App developed? Host Do you know what kind of Hosting Plan you need? Do you know what kind of Hosting Plans are available? Domain Do you already own your domain, or do you need a new one? What privacy settings are you looking for? Email Do you have a professional email? Will you require more than one professional email? Do you want HWD to host your emails? Online Presence Is your business listed online in more than the basic places (Google, Facebook)? Do you make updates to your business listings often, such as hours, special products, more? Do you have more than one location? Do you need better SEO? Do you know how important SEO is? ​ Search Engine Optimization (SEO) SEO should be the main focus of any website as it's the most important service we offer.  Did you know that just because you have a website online doesn't mean you will get found online? Analytics Do you require analytics? Management We LOVE managing client’s websites and don't limit ourselves to just sites we create. Will you need management options? What about scheduled maintenance and yearly SEO checks? Did you know that we save our clients’ money each month when they go into our management program? Add-ons If you have a WordPress site do you know what Plug-ins you will need? Do you know which Theme you want? If you have a WIX site, do you know which Apps you want? Writing content and proofing content is extremely important. Will you be providing your own content, or would you prefer we write it? Advertisement Management Advertisement Management (PPCs & More), Analytics, Content Management, Graphic Design, In-Depth Analysis, Photography, PPC Advertisements, Training, Technical Support, Blog Posts, Email Newsletter Blasts, Mailing Services, Social Media Services, Branding, Printing, Email Newsletters/Templates, and Ad Creation. -- If you have any questions about this article, please feel free to reach out to us! Schedule a Consult Author: HWD Team Members Custom websites are created and managed to fit your needs, not ours! Designed and built with you in mind, your new website will have everything you need to connect with your customers and run your business efficiently. More by HWD Team Members: Browser Vs. Search Engine–What's the difference?

How to Secure Your Facebook Account!

Recently Hillsdale Marketing Group conducted a poll to see how people have been affected by deleted posts, images and links on Facebook. Their survey found that 95 percent noticed and increase in this type of activity on their personal or business page. At Hillsdale Web Design, we want to help keep you and your page as secure as possible! Since Facebook is free to use and a public company, they are able to see and monitor what you do on their site. There are precautions you can do to make sure others are not able to access your private information. ✔️Choose a Strong Password Everything requires a password or a pin code these days, but there is a reason – to keep your account secure. Have a password that includes numbers and symbols, is unique to each site and change passwords regularly. ✔️Set up Two-factor Authentication A two-factor authentication adds an extra measure of security to your account. To do so in Facebook go to>settings>security>login and turn it on. ✔️Check the Setting on Your Page Make sure you are comfortable with the amount of information others can see about you or your business including private phone numbers, birthdays, and background information such as your hometown or where you went to school. Also see who can access this information. The settings on Facebook allow users to select if the information can go to everyone, friends of friends or just friends. If you aren’t sure if you some information should be on Facebook, chances are it should not. ✔️Delete Old Posts, Pictures and Videos And instead, put them on a drive. This may seem strange to do, but hackers will look through old posts, pictures and videos to gather information. Go to your activity log under settings and spend some time looking at what is there. You can filter the likes and reactions by year and then decide to delete them or turn them private. Remove old images and videos and keep them on a drive (not in the Cloud). Better yet, keep them on two drives because they do go bad. Once on a drive, delete them from Facebook. To download a copy of your Facebook data follow this link to Facebook's recommendations here. ✔️Be Careful About Quizzes and Apps It may be tempting to figure what type of pasta you are or which celebrity would be your best friend, but these quizzes are a way to gather information about you which can easily end up in the hands of hackers. Facebook apps such as Farmville and Mafia Wars are also easy ways for hackers to gather information about you. ✔️Do Not "Check In" at Home or at a Friend's Home Encourage others to do the same. This is an unintentional way to compromise you or someone else’s privacy. ✔️Do Not Link to Twitter Although you can set your settings to private, Twitter feeds are usually public. -- The world is getting increasingly smaller through advancements in technology and while that can be a wonderful thing for business, it can also be harmful and costly if the information falls in the wrong hands. Take the time to make sure you and your business are safe and secure. If you are unsure how to increase the security on your Facebook site or website contact us! If you have any questions about this article or anything in in, please feel free to reach out to me! Schedule a Consult Author: Amanda Honeywell Sarah Gray is the Chief Everything Officer here at HWD and she gets to be creative and express herself through imagery every time she works with a client. Whether it’s through photography, web design, or graphic design, each day is new and exciting...View full profile › More by Amanda: Branding Your Real Estate Business w/Social Media Social Media and Branding Your Business as a Destination Sources: https://www.facebook.com/help/www/1701730696756992, https://www.hillsdalemarketinggroup.com/

Image by Lee  Campbell

Free SEO Checklist

Download our SEO Best Practices Checklist!

Custom websites are created and managed to fit your needs, not ours! Designed and built with you in mind, your new website will have everything you need to connect with your customers and run your business efficiently.

logo 4.png

Connect with Us

  • Facebook - White Circle
  • Instagram - White Circle

Servicing Hillsdale County

and the Surrounding Area


Call Us
Email Us

Proud Member:

hba.jpg

Marketing Videos

Kevin Lindenmuth

© 2016-2020 Rights Reserved by Hillsdale Web Design.  Developed by us! | Designed by A. Honey