Getting Found Online

A Step-by-Step Guide



Take a look at the first image here. On the right is Google (one of many search engines). On the left you will see that 365MBS has a nicely designed, custom created website, that's live and active, mobile friendly and responsive. In the middle is an SEO Pyramid, blocking the two from communicating.



A customer conducts a Google search for a product that 365MBS offers.

However, 365MBS doesn’t show up at all on Google.

Because the SEO Pyramid is standing in the middle, completely intact, Google can't find it even though 365MBS has a live website.

Let’s fix it!



Below is our step-by-step guide in getting your website seen top of search engines


Step #1

Local Listings

The first step in chipping away at the SEO Pyramid is to obtain and set up your Google My Business Listing, Bing My Places Listing, and Yelp/DuckDuckGo Business Listings. The 3 major local directory listings.

These listings are great for being seen on local searches.

When you tell these listings your physical location (and there is no way around it, you can't use a PO Box) you'd have to be OK with these places knowing your physical location. Once you have them obtained, you can tell them to "hide" your location. However, when you hide a listing, it does hurt your overall search.

You also can only list one business at one location.



After the 3 listings are set up, it's often a good idea to update Google My Business with posts, which you will be able to do from your mobile phone, or we are more than happy to help with this!

On a side note: Do you see the Ad listed above the website for www.365mbs.com in the screenshot of the Google search image? You will never be listed above an ad and in some cases, your competition have several ads and large budgets!

The only way to combat this is to run ads for your business and to hope you are paying more than the competition. We can help manage this, just give us a call: (517-320-2543) for a custom quote or visit here.




Step #2


Directory Listing Program (DLP)

The second step is to go into our Online DLP which connects your business with 50+ directory listings simultaneously!



Step #3

On-Page SEO

There are several On-Page SEO techniques that we implement; page title and description setup, ensuring internal links are being used, creating keyword clusters, making sure the Alt and other tags on your site are properly placed, compressing images and more.

On-Page SEO should be updated often to follow Google’s Best Practices.



Step #4

Off-Page SEO

Off-Page SEO includes services such as blogging and backlinking as well as social media management.

Step #5

Reputation Management

Reputation Management sounds exactly like it is. Being reputable with your clients! Obtaining and managing reviews, networking with local businesses, sponsoring events, conducting Facebook giveaways and more.


Step #6

Analytics

Hire an analytics manager to increase the percentage of visitors to your website!

Some professionals simply turn in lengthy reports via email and expect you to figure out what it is you are looking at. They also charge you an arm and a leg for it! Gathering reports is the easy part… it’s understanding what you’re seeing and comparing it to all the locations you can get reports from that’s the hard part. It’s also the MOST important part!


SEM

Search Engine Marketing

SEM is right after SEO, but it takes both to be successful. SEM is far more comprehensive than SEO. SEM includes SEO.

Important SEM strategies include Content Marketing, PPCs or Pay Per Clicks, Click-Through Advertising (CTA), Social Network Marketing, Email Marketing, Conversion Rate Optimization (CRO).



Overall SEM is wider than SEO. SEO delivers better organic search results, while SEM helps search engines drive more targeted traffic to your site. As a result, effective SEM advertising helps your business.



If you ever need help or would like to talk to one of our specialists, please feel free to give us a call at 517-320-2543 or email support@hillsdalewebdesign.com

Image by Lee  Campbell

Free SEO Checklist

Download our SEO Best Practices Checklist!

Custom websites are created and managed to fit your needs, not ours! Designed and built with you in mind, your new website will have everything you need to connect with your customers and run your business efficiently.

Proud Member:

hba.jpg

Connect with Us

  • Facebook - White Circle
  • Instagram - White Circle