Updated: Mar 26
What is SEM and how is it different from SEO?
What is SEM?
SEM is a generic term that means search engine marketing and its meaning is far more comprehensive than SEO. That is, SEM includes SEO.
Important SEM strategies include:
Content Marketing means to generating text, photos, videos and other visuals that encourage site visitors.
PPCs or Pay Per Clicks
PPCs are the costs to increase site traffic to search engines, social networks and reputable global sites.
Click-Through Advertising (CTA)
CAT is banner-based design, click-based, and Google AdWords that are paid in dollars where the cost of the dollar fluctuates.
Social Network Marketing
This is when you create free profiles for your business to promote users’ trust and increase site credibility.
Email Marketing is when you send helpful messages to eligible recipients who want to get information from you.
Conversion Rate Optimization (CRO)
CRO is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a web page.
Usually, different companies use different strategies to enhance SEM. Because companies move exactly to their needs. For example, a company that has just launched its site uses the PPC method to get the desired result in the shortest possible time, while a company that has been operating Online for many years is likely to use the CRO method.
The difference between SEO and SEM
Overall SEM is wider than SEO. SEO delivers better organic search results, while SEM helps search engines drive more targeted traffic to your site. As a result, effective SEM advertising helps your business.
For example, if you are looking for the newest iPhone mobile, SEO will make your site organic for users to rank in the top results of Google and other search engines. But in the SEM service, using paid advertising, your site’s link is featured prominently above or next to organic search results.
The important thing that should not be overlooked is that SEO and SEM do not compete with each other, but together they make the site successful. If you want to have a successful Online business, you must first show up in both organic search results and advertising links, so both SEO and SEM are important and applicable.
Which Priority Does SEO or SEM Have?
None of the SEM strategies will succeed without proper SEO. If your site is not ready to be visited (SEO is not appropriate), SEM will not work alone. In other words, SEO first then SEM.
Here’s an example to illustrate the need for SEO and SEM. Many sites turn to SEM to gain rankings in relevant keywords. Here we consider the second strategy, PPC click advertising. Now suppose you spend four dollars per search engine per user click and if you get two hits this way, you should spend a hundred thousand dollars a day. If you were able to attract two percent of them and turn them into customers, you would have spent a hundred thousand dollars on advertising costs. Now if your profit per sale is more than the amount of advertising, you are in the profit system and you can expand it. However, if your profit margin is less than that, you need to think about other advertising to make it profitable.
For PPC advertising to be profitable, you need to improve your CRO conversion rate, which means you can convert more customers into one for three site visitors. For example, if you were able to convert one out of every six people to your customer, then your advertising cost per customer would be reduced to four thousand.
If you focus on the SEO of your site and get results in Google results, you will not pay any direct amount to the search engines and your direct advertising costs will be zero. On the other hand, acceding to Google, people who click on Google results are statistically more likely than people to click on ads, with an average PPC to SEO ratio of 1:1. So focusing on SEO is a priority.
What is the use of SEO and SEM?
Normally, most businesses who market Online are advised to use both methods concurrently, especially if they have improved their site conversion rates. However, here are some tips based on corporate experience.
If you are just starting your own business, first build your site with SEO, then with SEM.
If you have a certain amount of organic traffic but the conversion rate is low, definitely think of SEO.
If the conversion rate is great, but you have a low traffic, SEM is your solution.
SEO or SEM should never be used alone. SEM is right after SEO, but it takes both to be successful with a little bit of intelligence.
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Author: HWD Team Members
Custom websites are created and managed to fit your needs, not ours! Designed and built with you in mind, your new website will have everything you need to connect with your customers and run your business efficiently.
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