Updated: Nov 14
Hiring a web designer to build you a website does not mean you are free of all responsibilities. The best results are achieved only through teamwork and communication. Every new project is exciting, so whether you need a new website or want to give a new look to your current one, here are some of the most crucial things to tell your web designer!
Building a new website
Creating an online identity for your business is an important step. Your entire company depends on it, so it's crucial to do it right. When getting a quote from a web designer, make sure to communicate everything you need for your website.
What is your main goal?
Before you even talk to the web designer, ask yourself what the primary goal of your website is. Take some time, sit down and think, and put everything you want on paper. Is your goal to:
● earn money?
● get followers?
● advertise your business?
● educate your users?
Think about these questions, as well as the numbers. How many users you want within a month, or what your sales should be within a year. All of that plays a role in building a website.
Your targeted audience will significantly affect what your website will look like. For example, if you are selling vacation packages for the elderly, you have to consider that they don't see well or are probably not too savvy when it comes to the Internet. The website's entire feel should be easy to follow, and all of the objects should be large. No complicated functionalities or small buttons.
Similarly, if you are selling clothes for teenagers, the website should look exciting and vibrant.
Your target audience sets the tone and atmosphere of your website.
User experience covers a wide array of elements. It includes the entire path of a visitor from the moment they first get on the homepage until they leave your website. Whatever happens between those two points in time is user experience.
This vast area includes many aspects, such as:
● the functionality of a website
● optimization of the website for multiple platforms
● the quality of content
● the value your website provides
The list can go on and on, but the most important thing to remember is that user experience represents a person's emotion they carry with them after visiting your website.
One of the most crucial things to tell your web designer is what type of emotion you want your clients to experience when browsing your pages.
The number one reason why someone ended up on your website is its content. If that content is not presented in the best way, it might create a poor impression on your visitors.
Talk to your web designer about the content. Do you need powerful galleries for high-quality photos? Are you in need of a blog to post your articles? Or, are you opening an e-commerce store to sell your products?
The type of content will determine the structure and main elements of the website.
Technical information and website structure
A web designer is there to build you a website, but they can also help you in the planning process. Think about the website map:
● What pages should your website have?
● What elements should be on every page?
● Where are the navigation menus?
● Are you using free photos, or are you hiring a professional photographer?
The more information you give to your web designer, the better. However, have in mind that they know what works and what is a poor choice. With that in mind, be open to their suggestions.
Furthermore, your web designer will need access to the website administration panel and hosting location. Don't forget to provide all the login details.
Improving your website
When it comes to improving your website or fixing issues, this process is somewhat different from creating a website from scratch. Unless you are completely redesigning the entire website, here is where your focus should be.
Give your website a new look
If there are any visual elements of your website that you are not satisfied with, communicate them with your web designer. Talk about the colors and the position of elements. A website usually progresses over time, and it is vital to make some visual changes to keep your clients interested.
A website that always looks the same can become boring after some time.
Improving the functionality of the website
When running a business, you will get customer complaints; there is no question about it. However, those complaints are a valuable insight for your business. If your customers are struggling with a particular functionality of your website, improve it, or remove it. Furthermore, you might discover a need for specific functionalities you need to add to the website.
Fixing technical issues
Many small issues can arise, but leave a significant impact on the visitor. For example, the size and the position of the images in an article will make a huge difference. These are some image problems you can easily fix to give the best possible experience to your users.
Additionally, it would be wise to tweak the font type and size from time to time. A website is a live thing, and it continually changes; make sure to remember that.
Crucial things to tell your web designer – delivered!
As you can see, there are many crucial things to tell your web designer. The entire process of creating or fixing a website requires cooperation and communication on all levels. Your web designer is not just a person who builds the website. They are your personal advisor, trying to help you develop your online identity and connect with your clients, pushing your business forward!