You have questions, we have answers.
We try to answer all of the questions we've been asked from pricing to setup and more.
Services and Products
I already own a similar domain; do I need another?
If I have multiple domains do, I need more than one website?
Does having multiple domains reduce the change of competition?
Quite often people only remember the name of the company but not the name of the actual website. Having multiple domains centered around your name and business increases the chances of the traffic going to you and not the competition.
Do I need a new hosting account for the new domain?
No. All you have to do is change the nameservers so that they point to your existing website or give us a call and we will do it for you.
Is this a one-time payment?
Once your year expires you will have to renew your domain with your registrar.
But my domain name and business are trademarked so why do I need to purchase additional protection?
This does not really prevent other people from using unregistered versions of your trademark for other legal or illegal reasons. A good example is Nissan.com, a trademark just for your branch in the industry and quite often just for your region of the world. Defensive registering will help protect your brand and business.
It appears the only way to access the site is to type the domain name into the address bar. Friends of our have noted they cannot find the site, and it appears, although we may very well be wrong, it is because they use a search engine and none of them recognize the site. That is the result when I search for the site on my phone, and the result my wife gets when she searches on her computer or phone. Is that just how it works at this point?
If you have not invested in SEO than yes, your domain will not show up without having to actually type in word-for-word your domain into the search engine you are using unless you invest in SEO, online marketing, and or our Directory Listing Program, you will not be seen organically. And, unless we setup a Google, Bing and Yahoo Business listing (which means they will know your physical location–which you can later "hide"), you will not show up locally. No, it’s not because of how particular search engines work (well somewhat, if you haven’t set up your Bing than, well, you may not show up as easily if you are banking on local searches and the same goes for Google and Yahoo). It’s simply because your website is what we call an “invite only” website. If you have invested in SEO and listings, etc. than something is wrong with how your SEO is communicating and you will need to hire a professional online marketing business (like us) to fix the issue(s).
What kind of money back guarantee do you give?
If you are unhappy with our service for any reason you can ask for your money back in full within 14 days of purchase. If we can push your domain back to the Registrar, we will refund you in full.
Do you offer support?
I want to own my own site, to have the rights to it so that when I want to leave, I can take my site with me and have it hosted anywhere I want. I do not want to be held to a contract or have my site “held hostage” in any way. Is that possible?
What does “Client Feature of the Month” mean exactly?
When we showcase your business as our "Client Feature" for a particular month, here is what we do; We start with a business portfolio listing on our website, which can be found by visiting our website at https://www.hillsdalewebdesign.com/portfolio and clicking on your business (once it’s live of course). We ask you some questions and fill in your answers. We use your logo and a little bit of imagery. We highlight what we provided your business (what services and products you hired us for) and also offer you a section to showcase what’s new with your business! If there is anything new going on that you want to share with the world, we also write you a press release at no charge and share it to our media contacts, including local news stations, community leaders, and more. We then take that press release (after you approve it) and share a post to our business Facebook page which can be followed at https://www.facebook.com/HillsdaleMarketing/. We will tag your business. We “Pin” this post to the top of our newsfeed for a bit. We also boost this post. We do not charge to boost or advertise your listings. This is also on us! Once we have your business listing on our website ready to showcase, we put a call to action to the listing on our homepage and then we run Facebook ads to promote that page we set up. We encourage you to update your website prior to reflect your press release (and of course, we can always help) or anything you want to promote, so that we can make sure to direct our viewers to your site prior to our Facebook ads going live. We also encourage you to share the press release to your followers and promote it anyway you desire (again, we are here to help you with that)!
Do you require money up front?
All set up fees require half payment upfront and final payment immediately after.
Will my site be mobile friendly?
All HWD websites when created from scratch are mobile friendly and responsive.
Do you offer support?
After your site is live, if you decide to make website content updates yourself, we offer email and phone support at no additional charge for 30 days after the site is released to you. Then, anytime you need support after, we are happy to help, just let us know!
Can my website be as little or as large as I want?
Why does SEO and Content effect my overall website setup cost?
SEO, content and websites go hand in hand as does SEO, content and advertising. You can have a website set up for you without investing in SEO or custom content. But, just having a website does not mean organic clients will find you. However, you cannot run a business in this day and age without a website. It’s a necessary evil. The good news is we can always add SEO and content services down the road!
I need a site FAST! Can you help?
Yes! You can have as few pages or as many pages as you need. The important thing to make note of here are these: A 20-page website that is not backed by SEO can turn around faster than a 5-page website where SEO is the main focus. And, the same goes for content; a 20-page website where content is provided can be turned around faster than a 5-page website where we generate content on your behalf. A WordPress site can take up to, if not longer than, 3Xs as long to create than a Wix website. We’ve had clients who really wanted a WordPress site but were unable to wait for the turnaround. They had us set them up a Wix website in 2 weeks while we worked on a WordPress behind the scenes for two months. That way they had something to show the world quickly but were still able to get the site they really wanted.
I have an existing site I need recreated because I do not have the backup files and/or my backup files are not compatible with the server or host.
No problem! We look over your site and depending on which program you have us use to create your site with (WordPress or Wix for example) we send you a proposal for estimated hours of labor. If you have us create your site with WordPress, it’s most likely going to need to look a lot different and may function slightly different. If you have us create your site in Wix, it will probably only look slightly different, but may function a lot differently. With either site, you'd need to pay separately for any themes, plugins, apps, custom coding needed, etc. WordPress will have a lot more of these fees which are out of our control and can sometimes be unforeseen going in. WordPress’s themes and plugins are also ever changing and sometimes it’s created (the persons who originally coded it) may stop maintaining and offering it. If this happens, HWD cannot be held responsible and would need to go into a separate agreement to find an alternative solution. “Setup Only for WordPress”: Longer turnaround, Larger Investment, Hourly rates range from $75-$150, Hosting, Themes, Apps, Plug-ins, Custom Codes, etc. sold separately. “Setup Only for Wix”: Faster turnaround, Smaller Investment, Hourly rates range from $45-$150, Hosting, Apps, Custom Codes, etc. sold separately.
I have a site that is already created, and I want to keep it, but I would like HWD to host it. Is that something you offer?
Yes. If you already have a website created but would like HWD to take over the host, we are happy to do that for you! Depending on how your site was created determines how we will need to host it. For instance, if your website was coded or custom created and you are able to obtain the backup files, we can usually migrate it (for a one-time fee) and host it for you. If your website was created in WordPress or a website builder such as Weebly or Wix or other, and you have access to its back engine, we can simply login and take over for you! The monthly services for website builders vary from site to site.
I would like a new website created by HWD; will I need it hosted as well?
Yes. If you need a brand-new website created, we can either custom create it with complex code, we can use a CMS platform such as WordPress, or we can use a website builder platform such as WIX, Weebly, GoDaddy or other. The most popular platform that our clients prefer we us use is WIX because it’s faster to set up (which saves you money), more visually appealing (which is great for your brand), and has more options to customize everything from landing pages, pop ups, buttons, call to actions, headers, and so much more. Furthermore, this plan offers our clients the option to log into their site where they can access a mobile app that makes communication with visitors fast and easy, email marketing features, social posting ideas and graphics, video maker tools, and other marketing integrations.
Website builders and CMS’s offer free versions online, so why can’t I just use that?
You can. However, we recommend using their paid services because when you do, you’ll be able to connect your domain, your professional email, you will access to all the bells and whistles, and if you are trying to take your business seriously, you have to present a serious business to the world! If your domain isn’t connected, you’ll have a hard time with this.
I see you are up charging for your plans, where I could just go directly to the source and pay what they charge instead. Why is this?
The short answer is; we are running a business and every company who wants to remain open, needs to upcharge for resold items. We upcharge at the lowest rate in the industry! The long answer is; we make sure your website doesn't lapse at renewal time and we make sure your site stays up to date on important features, therefore we need to charge for our time and knowledge in an industry that can be difficult to navigate to someone who doesn’t live and breathe it.
Which site should I choose, a WordPress or Wix site?
The reason you may want a WordPress site vs. a Wix site is solely based on wanting to have 100% free range to transfer your site from one server to another and for 100% responsiveness or you may “rest easy” knowing your site was made in a more "traditional" way when you go with WordPress. Otherwise, 9Xs out of 10, a Wix site is the way to go! WordPress sites are custom coded themes that need to be purchased, sometimes outside of the site itself with plugins that need to be purchased, sometimes in multiple areas of the site. So, unless we custom code your site when a WordPress plugin or theme stops being updated and maintained (it gets outdated) you will be responsible to pay for upgrades. WordPress sites are always being upgraded and costs of plugins and themes are always an added expense that cannot be helped. Wix sites are really awesome hosting sites (for several reasons) that we are proficient and fast in and can offer good rates for. If you get to the point where you need to really make your site custom and it starts to get 100+ pages, etc... Wix can still accommodate wonderfully! In fact, we have a medical billing company that utilizes custom code add-in features, custom calculators, database features, and more. They would have paid $25k+ for this custom coded site normally, but we were able to do it for $4k in Wix without having to use costly plugins. Creating this type of site in WordPress would have run closer to the $10-15k due to the turnaround constraints, themes, and plugins, etc.
I want a WordPress site and I want you to set it up and create it. However, I want to host it myself.
Setup Only for WordPress has longer turnaround, a larger Investment and Hosting, Themes, Apps, Plug-ins, Custom Codes, etc. sold separately. For the hosting portion: We are happy to help! We can tell you as we build what YOUR cost is 100% to be paid to WordPress as we build. However, Hillsdale Web Design only services website maintenance, management, and updates to websites we host, or, to clients who go into a monthly commitment for continuous website management and/or updates. Hillsdale Marketing Group (our partners) go into a separate agreement for their services. You would also be responsible for paying your site host and added fees on time each year. It is important to note that WordPress sites will face the need to be upgraded at some point. It's inevitable. If the update is a maintenance issue, remember, HWD does not service this unless the site is hosting with us or you are a Continuous HWD Client.
I want a WordPress site and I want you to set it up and create it. I also want you to host it!
Setup Only for WordPress has longer turnaround, a larger Investment and Hosting, Themes, Apps, Plug-ins, Custom Codes, etc. sold separately. For the hosting portion: We mark up our costs of goods sold at industry standards and never over charge! Typically, hosted WordPress sites are $30-60/month IF they can be hosted on a server outside of WordPress.com. If they have to be hosted on WordPress.com because of how they are created, monthly host fees range too much to list, please ask for a custom quote. This markup allows you access to our a la carte website updates, maintenance services, and management options of your choosing. (see our section about “Being Held Hostage” to learn about how we offer hosting services.) We check your themes, plugins, etc. yearly to see if they need updates. If they do, which again is something WordPress is famous for, if it's a simple maintenance fix, we fix it at no charge. If it a more in-depth fix, we go into a separate labored hourly agreement.
I want a Wix site and I want you to set it up and create it. However, I want to host it myself.
- Setup Only for Wix has faster turnaround, a smaller investment and Hosting, Apps, Custom Codes, etc. sold separately. For the hosting portion: Hosting is different with Wix. It's not on a server, you can’t move it (see below), you'd basically have an account with them, and you'd pay whatever they charge for the site you want. However, Hillsdale Web Design only services website maintenance, management, and updates to websites we host, or, to clients who go into a monthly commitment for continuous website management and/or updates. Hillsdale Marketing Group (our partners) go into a separate agreement for their services. You would also be responsible for paying your site host and added fees on time each year. It is important to note that while Wix sites do require updates, most of the time (not guaranteed) updates are easy and inexpensive, unlike WordPress! Remember, HWD does not service this unless the site is hosting with us or you are a Continuous HWD Client. https://support.wix.com/en/article/exporting-or-embedding-your-Wix-site-elsewhere. Exporting or Embedding Your Wix Site Elsewhere, Your Wix site and all of its content is hosted exclusively on Wix's servers, and cannot be exported elsewhere. Specifically, it is not possible to export or embed files, pages or sites, created using the Wix Editor or ADI, to another external destination or host.
I want a Wix site and I want you to set it up and create it. I also want you to host it!
Setup Only for Wix has faster turnaround, a smaller investment and Hosting, Apps, Custom Codes, etc. sold separately. For the hosting portion: We mark up our costs of goods sold at industry standards and never over charge! Typically, hosted Wix sites are $26-103. This markup allows you access to our a la carte website updates, maintenance services, and management options of your choosing. (see our section about “Being Held Hostage” to learn about how we offer hosting services.) We check your apps yearly to see if they need updates, we also make sure your Google My Business and Analytics (if they were installed in setup) are still functioning.
What is the process of updating my website?
If HWD creates your website from scratch, or we host a website builder or WordPress site for you (excluding custom coded sites), you will have access to your website where you will be able to make minor content changes as you need. Of course, we always offer website update packages to all of our clients.
What are the “minor” content changes I can make to my site and why can’t I make more changes if I need to?
Minor content changes mean that you can go into your website and update the text boxes and sections already created and laid out. You can make more changes if you desire, however, if something gets messed up during your changes, and you need HWD to fix them, we will need to bill separately. Otherwise, it is your website to do as you please!
I thought that my website would receive updates included in my monthly purchase.
Unless you go into a separate management program with us, your monthly website charges typically cover the host, domain, and minor yearly maintenance. That aid, you are more than welcome to hire us for website updates! We offer a la carte updates to any site we host. If you go into a continuous monthly agreement, you will receive 10%!
Will my website be maintenance?
We include minor hosting maintenance with most of the websites we host, excluding custom coded sites due to their complexity. With host maintenance, Hillsdale Web Design takes a yearly dive into the settings of your host to ensure the following features are connected and working properly (if applicable): overview, subscription(s), payment features, social notifications, roles and permissions and mobile app.
What if I don’t want the program, but I want individualized listings obtained?
The DLP overrides Google My Business, Yelp, Yahoo, Bing, etc.–if we let it. However, there will be times when you may only need one or two listings for certain reasons or, we suggest obtaining additional listings directly outside of the Directory Listing Program. For instance, Google My Business and Facebook are listings we suggest obtaining and managing outside of the DLP. With Google, you may want to consider posting updates on a continuous basis and adding images directly.
Once the listings are set up, can I go in and update them?
Yes! You will have access to any listing we obtain for you where you can go in and update content and images and links as needed. If you are interested in having us manage your listings and update them, great, just let us know.
I’m interested in Social Media Marketing; can you tell me more about this?
Sure! We partner with Hillsdale Marketing Group where they manage social media and we manage the technical side of things. There are two proven methods the pair of us use to tackle social media marketing: What we call "on-site" social media content creation backed by scheduled posts and mini videos. A combination of blogging with newsletters and social media updates. Learn more about #2 HERE https://www.hillsdalemarketinggroup.com/content-social. For either method we would need to meet or talk with you over the phone about what your goals are! At any time, you can call us at 517-320-2543 or email firstname.lastname@example.org.
I’m interested in Online Advertisement; can you tell me more about this?
There are several variables to successfully managing online advertising campaigns, so we need to know more about your goals in order to provide a proposal. Here are some of those variables: Reimbursable Paid Ads (RPA). You can spend as little and as much as you'd like on the ad company you choose (Google AdWords/Facebook), so essentially you set your own direct advertisement budget. Throughout the next 6 months, we may suggest spending more or less depending on the results. Though you will be paying HWD for this service and we will manage it, HWD does pay 100% of this directly to the advertisement company and will provide receipts. Graphic Design: In order to make sure your ads are top notch, which is especially needed for Instagram Stories. Traditional or enhanced graphic design options are offered and will need to be billed separately based on what your needs are. Direct Ad/Project Management: Your project manager will develop and execute marketing plans and strategies. This includes planning, implementing and monitoring where your RPSs are being displayed to make sure their performance is doing well. This service is billed separately. Monthly Ad Tracking Analysis: Your ad analysis will track and monitor the analytics of your ads and provide monthly reports to your project manager. This service is billed separately. #Hashtags: If you are using Instagram for marketing, each year and as trends change, our team will reevaluate the hashtags you need in order to properly marketing on this platform. Optional Add-On | Bi-Monthly Facebook Giveaway: We recommend adding a Facebook giveaway bimonthly to start for the product you are wanting to focus on. Your clients love your products and are active on social media. Let’s give them something more to have fun with. This giveaway investment will generate more sales for the products and could prove to be just as effective as paying for ads! Our FB Giveaways are typically run bi-monthly, but any time of commitment can be implemented. You will be responsible for the cost of your actual giveaway itself and see the item is shipped accordingly. We would use some of your RPA funds you set aside to boost these giveaways.
Why is online advertising important?
To successfully market your business online, it's ideal to run online advertisements so you can target your demographic. Targeting demographics and focusing on obtaining direct website sales is offered through Online pay-per-click (PPC) advertisement design and management services. Online advertising is also great for SEO.
What can my email be?
Your email will need to have the same url ending as your domain name. However, the first part (the name before the @ sign) can be whatever you want. For instance, we own the domain hmgroupmi.com. If we wanted an email for that domain, it could be email@example.com or firstname.lastname@example.org. The first part can be whatever you want, and you can change it anytime you need to. The last part must be the domain name.
Should I have a professional email or a free version? When is a good time to purchase a professional email?
Both methods have many advantages and disadvantages, and it is important to know which is most suitable for your time and purpose. If you are planning to expand your business, you will want to be able to delegate email responsibilities to your team in a professional and controlled manor. If your employees are using free emails to correspond to your company’s clients and between teammates, you will want to maintain control over that email. A departing or disgruntled employee can delete the email they use or change their password and lock you out of that email. Premium emails appear to be professional and legitimate, which can make it easier to build trust with potential customers and partners. Free email accounts are simply not designed for business communication, such as communication with customers, partners or employees. They are also not accepted with third-party applications such as MailChimp or Constant Contacts or SMS software providers. And since email campaigns and business texts are now one of the most commonly used marketing tactics, you’ll defiantly needs a professional email. Lastly, if you are running a campaign and you would like to run ads on Facebook, you are required to use a professional email.
I’m running a political campaign. Do I really need a professional email?
Donation apps such as ActBlue or DonorBox and the programs needed to accept payment such as PayPall and Stripe, do not require you to have a professional email. However, if you want to run Facebook or Instagram Ads you will need one. If you are going to use MailChimp or Constant Contacts for direct campaigning outside of your website's blog alerts, you will need one. And lastly, if you want to set a level of professionalism because you know you will be communicating via email often, you may want one. Pros: Accomplishing the tasks you need, Having a secure email, Customer support. Cons: Costs money per email/month.
Why not just get an email directly from GSuite or Outlook?
When we manage your emails, we also make sure to service them when something goes down! But more importantly, we make sure they are connected to your host and your domain and update an DNS records for no additional fees which can be pricy if you need them completed a la carte. We take the responsibility of its maintenance; fixing any errors that may occur and we ensure your account doesn't lapse.
What’s the process of creating content for my website?
I have some content already, can I share it with you?
How will HWD know what to write?
Once my content is created, will I need to change it or have it changed?
Content should be a never ending investment in your business. Content is what Google cares about, it's what your clients care about, and regardless of what is created initially that jumpstarts your site and move it in the right direction, we encourage all of our clients to update their website at least every 6 months or so to stay fresh! Content is the backbone of SEO. It’s not just about what is written on the page or the back-engine of a website , it’s about how it all works together.
Search Engine Optimization
Technical Website Optimization
What is Code Efficiency?
What is Website Speed?
What is Mobile Responsiveness?
What is SSL/HTTPS?
What is Technical Website Optimization?
What is Page Title and Meta Description?
What are Internal Links?
What are Keyword Clusters?
What are Tag ALT, Tag H1 and URLs?
Experts in Custom Medical Solutions | 365 Medical Billing Services | United Stat
We provide creative solutions to meet our clients where they are…Our team of professionals determine exactly what the needs of our clients are and put together a plan that targets their specific needs… Business Management, Medical Billing and Coding, DME, Private Practice, Start Your Own DME…
Professional Medical Billing Company | 365 MBS | United States
A custom solution for doctors and physicians… About 365MBS… Business Minded and Purpose Driven. At 365MBS, we pride ourselves in understanding your practice right from the start and offer creative solutions to assist in your growth and revenue. Our initial meeting is more of an interview where our