I want to advertise online and/or in print media
At Hillsdale Web Design, we can setup and manage PPCs (Pay Per Clicks) or CTAs (Click-Through Advertising) which will increase site traffic to search engines through networks like Google AdWords, Facebook/Instagram, and reputable global sites.
Through our partners, Hillsdale Marketing Group, we also offer social network marketing to help your business promote users’ trust and increase site credibility. We offer email marketing such as newsletters and campaigns to send helpful messages to eligible recipients who want to get information from you. Our blog posting service is excellent for SEO as well! Lastly, we help manage, design and create ads for all sorts of offline advertisements such as direct mail (EDDM and Permit and postcard mailing), ads for local school yearbooks, banner ads for school functions and sports events, newsprint ads and so much more.
The variety of online advertisements offered all fall under what is called “SEM”. SEM means Search Engine Marketing and its more comprehensive than SEO. That is, SEM includes SEO.
Important SEM strategies include:
Content Marketing > See Content Creation here.
PPCs or Pay Per Clicks: PPCs are the costs to increase site traffic to search engines, social networks and reputable global sites. Hillsdale Web Design develops, designs, and manages your ad from start to finish with your business’s brand and goal in mind. Key Features include Social Media, Google, Bing, Local Search, Email Campaigns, Design Management, Setup, Special events, and continuous ads.
Click-Through Advertising (CTA): CAT is banner-based design, click-based, and Google AdWords that are paid in dollars where the cost of the dollar fluctuates.
Social Network Marketing, Blogging, and Direct/Email Marketing > Visit here.
Conversion Rate Optimization (CRO): CRO is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a web page. Usually, different companies use different strategies to enhance SEM. Because companies move exactly to their needs. For example, a company that has just launched its site uses the PPC method to get the desired result in the shortest possible time, while a company that has been operating Online for many years is likely to use the CRO method.