Hillsdale Marketing Group

Slogan

Take the Guesswork Out of Your Marketing Plan

Year Established

2018

About Us

Affiliated Businesses

Hillsdale Web Design, CSexton Designs, Gray Matters, Community Vision, A. Honey Creations, LLC, A. Honey Photography, A. Honey Designs

Call to Action

Become a HMG Exclusive Client Today!

Elevator Pitch

When you become an EC you will be provided customized services and products, including specific strategy plans¬–updated regularly–and the tools to successfully brand and market your business (with our help of course) all while staying within your budget.

Short Description

Creating individualized marketing and advertising strategies for businesses and organizations so their brand message, and marketing budget, stay on target.

Long Description

Hillsdale Marketing Group offers business development tools and services including advertisements, branding and logo design, print collateral, professional online business listings, commercial photography, digital marketing, graphic design, web packages (Visit HWDs Site) and services, content writing and more!

What Sets Us Apart–Our Distinguishing Service/Product

We are locally owned and operated and only offer services and products to a handful of local businesses to ensure that our clients are getting the best possible care and attention.

Core Values

We were was fed up with corporate businesses offering marketing solutions to local businesses who lost the basics of offering one-on-one custom care. We are not just out to sell you something. We value a good night’s sleep and would rather do right by our clients than watch our profits grow.

Mission & Vision Statement

To provide local businesses everything they need to make sure their company’s brand, time, and money are being used to its full potential, all while working cohesively.

Our Promise

We promise to never be a pushy salesperson, to never nickel and dime you, to be your friend first, then your diligent and thorough contractor after. We promise to care about the bigger picture and do what’s right for your business, always.

Philosophy

At Hillsdale Marketing Group, we are passionate, we are caring, and we understand the importance of individuality—knowing that businesses need a partner who can help them every step of the way, day in and day out.

Rules We Live By

We will never create an image, video, use fonts, or conduct business that does not follow our brand!
• We always send out thank you notes to new clients
• We always send out Christmas cards to all clients with our hand-written signature
• We will sponsor events if they are relevant to our industry or they will get the proper exposure
• We will always use the hashtags relevant to our theme and slogan + extras if needed, but they need to follow our guidelines
• We will NEVER give out pricing to clients listed out on a giveaway or leave behind. We will ONLY provide custom quotes or general prices that could take away from a potential follow up or consultation.
• We will provide a leave behind to any potential client!
• We will assign clients to salespeople and salespeople will be responsible for making sure client is happy with their order. Amanda will conduct 6mo. Cold calls to each client to ensure they are happy with salesperson.
• We do offer $25 off client’s next order when they write us a review and encourage honest reviews, always!
• We will try to encourage as much as possible collecting emails to add to our mailing list
• We will conduct monthly blogs
• Everything we do must be proofed! Of course, within reason ;)

Places We Network With

Local Chamber's of Commerce, Networking Organizations, Online Directory Listings, Community Organizations

Members of

Hillsdale County Chamber of Commerce (Through Hillsdale Web Design), Hillsdale Business Association

We Give Back (Charity)

We support local organizations by offering sponsorships and donations

Press Releases

NA

Products and Services

Free Downloads!

NA

Branding

Fonts, Colors, Description of Brand

Fonts we use:
Serifa Std 55 Roman, 12pt
Lemon/Milk Bold
Avenir Light, 12pt
Avenir Medium, 12pt
Hearth Stone Regular
Substitute for Avenir: Helvetica or Arial in that order
Substitute for Serifa: not sure yet... it's pretty universal
Substitute for lemon/milk: I need to think about it
Substitute for Hearth Stone: I need to think about it

Colors we use:
Marketing; #f69262/246, 146, 98/0,52,65,0
Branding; #ad248b/173,36,139/34,99,2,0
Print; #7ac89c/122,200,156/53,0,50,0
Design; #28a8e0/40,168,224/70,17,0,0
Body; #424343/66,67,67/68,60,59,45
NO BLACK!
And, use Orange and Dark Gray more than anything ;)
We LOVE white space and clean straight lines!!!

Logo, Marks, Favicon
Imagery/Videos

Contact Information

Address, Phone, Fax, Email

NA

Hours

M-Thurs. 10-2

Online Directory Listings (NOT DLP) and Social Media Sites

DLP

All platforms

Payment Type and Discounts

HMG Exclusive Clients Program

Our Identifying Hashtags

#marketing4you #brandmarketprintrepeat #sweetsweetbranding #putabrandonit #working4younotus #gotdesign #setthetrend #beatrendersetter #firstimpression #targetmarket #lookatme #knowyourmarketplace #makeanimpression #makeyourmark #targetedmarketingstrategies #getnoticed #yourmarketinggurus #logolove #bulletproofmarketing #marketingbootcamp #yourbrandambassador #showmewhatyougot #smallbizmarketing #brandyourbiz #tellingyourstory)

Come See Us! (Trade Shows/Expos)

NA

The Process

Introductory Letter, Custom Quotes, Strategy Marketing Meeting, Implementation, Support, Client Relations

Staff Bio(s)

We’re kind of a BIG DEAL
Meet the Core 4!
Hillsdale Marketing Group offers business development tools and services including advertisements, branding and logo design, print collateral, professional online business listings, commercial photography, digital marketing, graphic design, web packages and services, content writing and more!

A. Honey (Amanda Honeywell)
Chief Everything Officer, Owner/Designer
e: ahoney@hillsdalewebdesign.com
c: 517.320.2543
#ahoneycreations

Christine Bowman
Creative Consultant
e: cbcommunityvision@gmail.com
c: 517.607.1713

Connie Sexton
Creator of Opportunities
e: csexton1954@yahoo.com
c: 419.508.9857
#csextondesigns

Sarah Gray
Lead Content Strategist
e: sgray@hillsdalemarketinggroup.com
c: 517.331.1072
#graymatters

Our Contact Info
Hillsdale Marketing Group
Hillsdale, MI 49242
info@hillsdalemarketinggroup.com
www.hillsdalemarketinggroup.com
www.hillsdalemarketing.com (Our Promotional Products Site)
www.csextondesigns.com (Connie’s Profile Site)
www.ahoney.net (Amanda’s Profile Site)

Behind the Scenes

Our Demographic

Business Owners

All of Our Domains
Facebook Giveaway Schedule and Details

We conduct a bi-monthly giveaways of about $15-25 worth of local products

Hashtags We Use Often

#hillsdalemarketinggroup, #hmgroup, #hmgtoppicks, #hmgcore4

How We Up Sell

We offer discounted rates for bundling options through our HMG Exclusive Program which includes specialized and exclusive products and services not offered a la carte. We also house a Company Overview and Budget Plan so our clients have access to an updated version at all times. https://www.hillsdalewebdesign.com/companyoverview/

Keywords and Phrases

Gray Matters, Sarah Gray, Christine Bowman, Community Vision, Connie Sexton, CSexton Designs, CSexton Design, C Sexton, Web Design, Websites, Email Blasts, Online Marketing, Social Media, Ad Words, Magazine Advertisement, Newspaper Advertisement, Pay-per-click, PPC, Radio Advertisement, Audio Advertisement, Algorithm, Alt-tags, Alttags, Analytics, Brand Loyalty, Branding, Business Listings Offline, Business Listings Online, Business Motto, Business Philosophy, Business Plan, Business Vision, Coding, Commercial Photography, Headshots, Product Photography, Building Office Photos, Consultations, Content Creation & Writing, Content Proofing Media, Content Proofing Web, Content Writing, Context, Demographic, Digital Files .eps, Digital Files .gif, Digital Files .jpg, Digital Files .pdf, Digital Files .png, Drive Sales, Dynamic Elements, e-commerce, Graphic Design, Hosting, HTML, Imagery, Internet Browser Bing, Internet Browser Google, Internet Browser Yahoo, Local Search, Logo, Mail Services, Maintenance, Management, Marketing, Marketing Digital, Marketing Social Media, Marketing Direct, Marketing Email, Marketing Campaign, Marketing plan, Media Broadcast, Media Print, Media Support, Meta Tags, Mobile Friendly, News Feed, Printing Marketing, Printing Print Collateral, Printing, Promotional Items, Printing Signage, Product Placement, Program Knowledge, Programing, Promoting, Revenue, Reviews Online, Search Engine Optimization, SEO, Site Boosters, Social Media, Social Shares, Static Elements, Strategy, Tag-lines, Target Audience, Typography, Videography, Web Design, Web Presence, Web Providers, Web Traffic, Webmail, Brand Board, Website Development, Web Design, Web Designer, Hosting, Emails, Domains, Online Presence, Online Listings, Search Engine, Social Media, Marketing, Graphic Design, Business Collateral, Commercial Photography, Hillsdale, MI, Mobile Friendly, Marketing Agency Hillsdale, MI, Social Media Management Hillsdale, Coldwater, Michigan, Jackson, Hillsdale, Adrian, Web design Hillsdale, Web design Coldwater, Web design Adrian, Web design Jackson, Web design Angola, Online presence Hillsdale, Online presence Coldwater, Online presence Jackson, Online presence Adrian, Online presence Angola, Social Media Marketing, PPC Ads, Google Ad Words, Google Analytics, Web hosting Hillsdale Michigan, web design Hillsdale Michigan, Amanda Honeywell, Honeywell Designs, Honeywell Design, A. Honey Creations, LLC, A. Honey Creations, A. Honey, how does your business look online, Getting a better online presence, Free Websites, Domain purchase, Email hosting Hillsdale mi, SEO Michigan, SEO, Search Engine Optimization, Headshots, Business headshots, be found everywhere your customers look, Website Designer, Online Marketing, Business Branding, Commercial Photography, Web Design near Hillsdale

Directory Listing Categories

Marketing Agency

We maintain client relations by sending gifts to our Exclusive Clients, we offer discounts on reviews, we partner with HWD to showcase our website clients, we send out discounts on Holidays, and we offer referral discounts.

Rewards Program(s)

Hillsdale County, MI

Service Area(s) (Location)

Yext and a variety of distributor websites

Vendors or agencies we currently team up or partner or outsource to to help run our day to day operations
Advertisement Details

Our Competition

2nd Story Marketing, Hoyden Creative Group

Client Onboarding

Welcome packet to Exclusive Clients, Thank you notes to everyone, Print Collateral for Exclusive Clients, Notepads and Pens for everyone, Project Feature for a month to Exclusive Clients w/Press Release

Image by Lee  Campbell

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Download our SEO Best Practices Checklist!

Custom websites are created and managed to fit your needs, not ours! Designed and built with you in mind, your new website will have everything you need to connect with your customers and run your business efficiently.

© 2014-2020 Rights Reserved by Hillsdale Web Design.

An A. Honey Creations, LLC Company

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Servicing Hillsdale County

and the Surrounding Area


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